AI Insights · Timothy · July 2022
Top 5 Tools Apps Performance in New Zealand, Q2 2022
Analyzing the performance of the top 5 Tools apps on a unified platform in New Zealand during Q2 2022, including NordVPN, ExpressVPN, Norton360, AVG AntiVirus, and TV Cast for Chromecast.
During the second quarter of 2022, the top 5 Tools apps in New Zealand exhibited varied performance trends across downloads, revenue, and active users. Here’s a breakdown of their performance based on data from Sensor Tower.
NordVPN – fast VPN for privacy saw weekly revenue fluctuate, peaking at around $3.9K in late May. Weekly downloads remained relatively stable, consistently hovering around 900 downloads, with a slight increase to 966 in late May. Active users also showed consistency, with minor fluctuations, averaging around 7K users weekly.
ExpressVPN: VPN Fast & Secure experienced a peak in weekly revenue of approximately $5.1K in late April. Download trends varied, starting strong at 3K downloads in late March, then declining to around 1.6K in mid-April before recovering to over 2.8K by early June. Active users saw a decrease from 10.1K in late March to around 8.2K by the end of May, with a recovery to 9.4K by the end of June.
Norton360 Antivirus & Security maintained a steady weekly revenue, peaking at $2.3K in late May. Weekly downloads showed minor fluctuations, generally staying between 600 and 800 downloads. Active users remained stable, averaging around 5.2K users throughout the quarter.
AVG AntiVirus & Security saw a peak in weekly revenue of approximately $730 in late May. Downloads were relatively low, peaking at 500 in mid-May and then declining towards the end of the quarter. Active users showed a consistent trend, averaging around 2.8K users, with a slight decline towards the end of June.
TV Cast for Chromecast experienced significant revenue growth, peaking at $2.2K in late June. Weekly downloads showed a strong upward trend, reaching a peak of 2.5K in late June. Active users also increased, from around 2.3K in late March to nearly 3K by the end of June.
Sensor Tower provides more detailed insights and data on app performance, allowing for a deeper understanding of market trends and user behavior.